While most people are familiar with the concept of SEO – the process by which you can improve your website’s ranking via organic search results – far fewer are aware of local SEO.
As you can imagine, local SEO targets the vicinity of the location of your business so that people in the area looking for goods and services can find you, both online and in real-life.
The implications of being optimized for local SEO can be profound. Consider that, according to Go-Globe.hk, 50 percent of consumers who do a local search on their phones visit a store within a day.
Think of it this way: when someone goes to a search engine to find a carpet cleaning service, they’re not usually searching for a specific name. Rather, they’re using search terms such as “carpet cleaning in Portland, OR” (or some variation).
Local SEO positions your business so that your listing is prominently displayed to potential customers. Using local SEO gives you a direct line to potential customers: SearchEngineWatch reports that 70 percent of mobile phone users contact a business via the Google search results they find on their devices. Simply put, your business’s relevance can depend on how optimized it is for local SEO.
Local SEO not only benefits your business, but it also enhances the customer experience by producing the most relevant results.
It’s a common misconception that, by virtue of your proximity to a potential customer, your listing will rank higher in search results.
The effects of lead generation via local SEO can be, in a word, lucrative.
You need a carefully crafted, dedicated strategy to optimize the capabilities of local SEO for you.
Lead Internet Marketing can navigate this process for you by tailoring a strategy designed to maximize your visibility to potential local customers. Put our expertise to work for you!